Chapter Excerpts
Introduction - Why a Book on Direct Response Radio?
Chapter 1. Direct Response Radio Advertising 101
Chapter 7. The #1 Key to Understanding Profitable Radio Media Buying
Chapter 8. Five Tips for Effective Testing
Introduction - Why a Book on Direct Response Radio?
Chapter 1. Direct Response Radio Advertising 101
Chapter 7. The #1 Key to Understanding Profitable Radio Media Buying
Chapter 8. Five Tips for Effective Testing
